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EveryStudio has created Snapchat Face Filters and Snapchat World Lenses for a number of brands. If you’re a professional sports team seeking to deliver fans a rich and immersive experience, EveryStudio's team of marketers, account managers, 3D modelers and animators will make it happen.

Snapchat Face Lenses

Face Lenses use cutting edge augmented reality and camera technology to apply interactive graphic overlays, animations and effects to a user's face.

Snapchat World Lenses

Using plane detection, GPS and gyroscopics, World Lenses place virtual 3D objects or characters into real world scenarios.

Our Process

Campaign Objective:

The Blue Bombers approached EveryStudio with the following high level objective: attract and engage the younger demographic, in an effort to build a lasting loyalty towards the team.

Campaign Strategy and Tactics:

EveryStudio’s campaign strategy was as follows: connect with younger millennials and Gen Z’ers in their preferred channels and position Winnipeg Blue Bombers games as a fun and exciting experience for young people.

Snapchat World Lenses and Face Filters utilize augmented reality to deliver captivating experiences to users. World Lenses enable users to place animated 3D objects into their photos and videos, while Face Filters add another level of engagement and interactivity to selfies. The EveryStudio and Winnipeg Blue Bombers partnership resulted in the creation of the first World Lens for 
a professional sports team.


World lenses are shared through unique Snapcodes that can be unlocked by people every-where. These Snapcodes were strategically placed throughout the stadium on game days, inviting fans to scan, share and interact with Buzz and Boomer.

After two home games, the Lenses have driven the following metrics:

What is Snapchat?

Snapchat is a new kind of camera that’s connected to your friends and the world. Over 180 million people use it every day to talk, play, learn — and take some pictures, too.

Who uses Snapchat?

190 million people on average use Snapchat every day globally. As of March, Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S.

What is Augmented Reality (AR)? 

AR enables individuals to superimpose a digital image on a user’s view of the real world through a device. Unlike virtual reality (VR), which utilizes an entirely different digital environment, AR integrates digital assets into the real world. AR can be used in nearly any situation where digital information can be overlaid in a natural environment, making its potential uses widespread. 

EveryStudio created two World Lenses for the Winnipeg Blue Bombers, the first of their kind for a professional sports team. The Bombers’ iconic mascots, Buzz and Boomer, were brought to life in AR, giving fans the ability to interact with these animated characters at the game, or in the comfort 
of their living room.

FAQ

Metrics - Winnipeg Blue Bombers

No media spend required

World Lenses have no media spend which can greatly reduce the overall campaign cost.

Bring your brand into the digital world

World Lenses present a fantastic guerrilla marketing opportunity for brands to create deeper, more immersive experiences.

Active for up to one year

Lenses are unlocked for 48 hours  following activation. The code can be re-scanned an unlimited number of times throughout the year

Request a Quote

Step 1

Use our quick and easy inquiry form to describe what your brand is looking for. One of our Sales Representatives will be in touch right away.

Step 2

Our team of 3D Modelers and Animators will bring your ideas to life using cutting edge design and development software.

Step 3

Once the design has been approved by your company, EveryStudio will handle all elements of the platform submission process, ensuring that your AR product is pushed live, on time and on budget.

1,991 

Snapcode Scans

18,938 

Views

40.93% 

Average Share   Rate

How to Unlock A Lens

Open From An Image

1. Open the Snapchat app.

2. Ensure you are using the rear-facing camera by double-tapping screen to swap between camera modes.

3. Point your device's camera at the Snapcode.

4. Tap and hold to scan the Snapcode.

Scan A Snapcode

1. Open the Snapchat app.

2. Tap the ghost/Bitmoji icon in the top left to open your Profile. Tap the settings icon in the top right. Tap Snapcodes > Scan from Camera Roll.

3. Select the picture with the Snapcode from your camera roll.

1. On your device, tap the link.

2. When prompted, tap the Open Snapchat button to launch the app.

Open From A Link

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Shares

Case Study - Winnipeg Blue Bombers